Privacy & Security

L 77's Privacy Policy — Your data, our responsibility

L 77 takes your personal data seriously. This Privacy Policy explains what information we collect, why we collect it, and how we keep it secure.

Last Updated: January 2026

Our Privacy Commitment

Data secured with SSL encryption
Your data is never sold to third parties
No collection of unnecessary data
Secure Data Storage
Your Rights
Data deletion available upon request

How We Protect Your Data

A quick overview of the key pillars of l 77's Privacy Policy.

End-to-End Encryption

All your personal data and transactions are protected by SSL/TLS encryption. No third party can access or read this information.

Minimum Data Collection

L 77 collects only the information strictly necessary to provide its services. We do not request any excessive or irrelevant personal data.

Secure Data Storage

Your data is stored on secure servers and protected through regular security audits and updates.

Your Control

You have full rights to view, correct, or delete your personal data. Submit a request through our support team at any time.

No Sale or Sharing of Data

L 77 never sells or shares your personal data with third parties for marketing purposes. Data is used solely to deliver our services.

Transparent Notifications

You will be notified in advance by email or SMS of any changes to this Privacy Policy. No changes will be made without notice.

Important: By using or registering on the l 77 platform, you are considered to have read and agreed to this Privacy Policy. Please read it carefully.

1 Introduction

L 77 is a trusted online betting platform committed to delivering the best betting experience for members in Bangladesh. We believe your privacy is a fundamental right — and protecting it is our responsibility.

This Privacy Policy explains what information l 77 collects about you, how that information is used and kept secure, and what rights you have in this regard. This policy applies to our website, app, and all digital services.

This Privacy Policy should be read alongside our Terms & Conditionsfor a complete picture.


2 What Data We Collect

L 77 collects two types of data — information you provide directly, and information generated automatically while you use the platform.

Information provided directly

Data TypeExamplePurpose
Identity InformationFull name, date of birth, NID numberAccount Verification & Age Confirmation
Contact InformationMobile number, emailOTP Verification & Important Notifications
Financial InformationMobile Pay/Nagad numberPayment Processing
Verification DocumentsNID scan, selfieKYC Verification Process

Automatically Collected Data

  • Device Information: Browser, operating system, device model
  • Usage data: Time spent on each page and links clicked
  • Location Data: Country and city (estimated from IP address)
  • Log Information: Login time, betting history, transaction records

3 How We Use Your Data

L 77 uses your data only for specific, legitimate purposes. We do not misuse your information under any circumstances.

  • Account Management: To ensure secure registration, login, and account protection.
  • Service delivery: To process bets, handle payments, and complete withdrawals.
  • Verification & Security: For KYC verification, fraud prevention, and anti-money laundering purposes.
  • Customer Support: To resolve your issues and respond to your queries.
  • Service improvement: For analytics to enhance and improve your platform experience.
  • Legal Obligation: To comply with applicable laws and in response to requests from authorities.
  • Contact: To send promotions, bonuses, and important notifications (with the option to opt out).

Our commitment: Your data will never be sold to advertisers or used for third-party marketing.


4 Cookies & Tracking Technologies

L 77 uses cookies and similar technologies to enhance your platform experience. Cookies are small text files stored on your device.

Types of Cookies We Use

  • Essential cookies: For login sessions and platform security — the platform cannot function without these.
  • Performance Cookies: To understand which pages receive the most traffic — helping us improve our services.
  • Functional Cookies: To remember your preferences (language, theme).

You can disable cookies through your browser settings, though doing so may affect the functionality of certain platform features.


5 Data Sharing Policy

L 77 does not generally share your personal information with anyone. However, sharing may occur in the following limited circumstances:

  • Payment Processors: Limited data is shared with payment providers such as Mobile Pay and Nagad solely to process transactions.
  • KYC Partners: With authorised verification service providers for identity verification purposes.
  • Legal Authorities: To government authorities under court order or other legal obligations.
  • Emergency: To regulatory authorities in cases of suspected fraud or money laundering.

Please Note: All third parties with whom we share data are contractually bound to uphold the same privacy standards.


6 Data Retention Period

L 77 retains your data only for as long as necessary. Retention periods vary depending on the type of data:

Data TypeRetention Period
Account InformationUp to 5 years after account closure
Transaction Records7 years (legal obligation)
KYC Documents5 years after account closure
Log DataUp to 1 year
Support Conversations3 years

Once the retention period expires, data is permanently deleted or anonymized.


7 Your Rights

As an l 77 member, you have the following rights regarding your personal data:

Right to Access

You have the right to know and access what personal information we hold about you.

Right to Rectification

You have the full right to request corrections to any inaccurate or outdated information.

Right to Erasure

Under certain conditions, you may request the deletion of your data. Some information may need to be retained due to legal obligations.

Right to Restrict Processing

In certain circumstances, you may restrict how your data is processed.

Data Portability

You may request a download of your data in a structured format.

Marketing Opt-Out

You have the right to opt out of promotional communications at any time.

To exercise these rights Help CentreApply via — or directly by email. Requests are typically responded to within 30 days.


8 Security Measures

L 77 employs industry-standard security measures to protect your data:

  • SSL/TLS encryption: All data transmissions are fully encrypted.
  • Two-factor authentication (2FA): An additional verification layer for sensitive actions.
  • Firewall Protection: Advanced firewall protection against unauthorized access.
  • Regular security audits: Regular security audits conducted by independent third parties.
  • Staff Training: Only authorized personnel have access to limited data.

No one can guarantee 100% security on the internet. However, we are committed to providing the highest level of protection possible. On your end, please use a strong password.


9 Privacy of Minors

L 77 is strictly for users aged 18 and above. We do not knowingly collect personal information from minors.

If we are notified that a minor has registered on our platform, that account and all associated data will be deleted immediately.

If you believe your child has registered on our platform, please contact our support team immediately.


10 Policy Updates

L 77 may update this Privacy Policy from time to time. Depending on the nature of the changes, we will notify you as follows:

  • Minor Changes: The "Last Updated" date at the top of the page will be revised accordingly.
  • Major Changes: You will be notified in advance via SMS or email to your registered mobile number.
  • Major Changes: A clear notification will be displayed at login and your consent will be collected again.

Continued use of the platform after any changes constitutes your acceptance of the updated policy.


11 Contact Us

For any questions, requests, or complaints regarding this Privacy Policy, please get in touch with us:

  • Email: support@l77.wine
  • Help Center: Help Center Page Visit
  • Response Time: Usually within 24–48 hours

Our commitment: We take all privacy-related requests seriously and work to resolve them as quickly as possible.

Start Betting Safely with l 77

Now that you know our privacy policy, go ahead and register with confidence — and enjoy the best betting experience.

Register Now Help Centre
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